PepsiCo's Iconic Star Wars Limited Edition Can Series

Platinum A' Design Award Winner in Food, Beverage and Culinary Arts Design

Created by PepsiCo Design & Innovation, the Pepsi Black x Star Wars LTO China is a testament to the power of simple, bold design. Inspired by the iconic Star Wars franchise, the can series is a celebration of the historic collaboration between the film and Pepsi's uncompromising spirit. The design is a reflection of Pepsi's commitment to pushing boundaries and creating unique, memorable experiences for consumers.

Each can in the series features a different main character from "Star Wars: The Last Jedi," rendered as a silver silhouette graphic against a black background. The result is a collection that is elegant and minimal, yet instantly recognizable. The design's strength lies in its simplicity and the power of the Star Wars brand, making it a highly desirable collectible for fans.

Available exclusively in China via e-commerce, the limited series has become one of the most sought-after collectible packaging for fans. The design's uniqueness and appeal have been recognized on an international scale, with the series being awarded the prestigious Platinum A' Design Award in Food, Beverage and Culinary Arts Design in 2018.

The Platinum A' Design Award is a testament to world-class, exceptional, and highly innovative designs that showcase unmatched professionalism and genius. It is awarded to designs that advance the boundaries of art, science, design, and technology, contributing to societal wellbeing and defining the aesthetics of an era. The Pepsi Black x Star Wars LTO China is a proud recipient of this award, further cementing its place in design history.

Through the Pepsi Black x Star Wars LTO China, PepsiCo Design & Innovation has once again demonstrated their ability to create impactful, memorable designs that resonate with consumers. The series is a testament to the power of collaboration, iconic branding, and uncompromising design principles.